Choosing an early learning programme for your child is an important decision, and it is natural to have questions along the way. Below, we answer some of the most common questions about AmazingBrainz® Home, from how the programme works and what is included, to how it supports your child’s development through purposeful, play-based learning.
AmazingBrainz® Home is a neuroscience-based early learning programme for children aged 3 months to 3 years, designed specifically for home environments. It provides parents, au pairs, nannies and grandparents with a detailed, practical programme to support brain development through daily, age-appropriate, play-based activities.
Each programme includes activities, storybooks, posters and music. Educational toys are not included but can be purchased separately, or ordered through us.
AmazingBrainz® Home is designed for families who choose to keep their young children at home rather than sending them to preschool. This includes stay-at-home parents, grandparents and families who employ an au pair or nanny as a primary caregiver.
We journey with families from 3 months through to 3 years.
Many products offer activity kits or educational play ideas. AmazingBrainz® Home is different because it is grounded in formal neuroscience and developed by a multidisciplinary team of specialists.
We track 619 developmental milestones across carefully structured age groups between 3 months and 3 years. Activities are purposeful, measurable and developmentally sequenced. Instructional videos also support and guide parents and caregivers along the way.
We currently offer programmes for:
Programmes for ages 3–5 years are planned for a later stage.
Each programme includes:
Consumables such as crayons and paper are not included. Educational toys are also not included but can be purchased separately.
A complete list of recommended educational toys and consumables is provided. The toys listed were chosen because they can be used in many different ways to support development. Most toys can also be reused across age groups, making them a valuable long-term investment.
As children grow, some toys may need to be upgraded to match their developing skills. Puzzles, for example, become more challenging as children progress.
Yes. AmazingBrainz® Home was founded by specialist neurologist Dr Etienne van der Walt, who developed the neurobiological model that underpins all our programmes.
Our approach is based on 11 core neuroscientific principles and developed alongside occupational therapists, educational psychologists, speech therapists and remedial therapists.
Yes. AmazingBrainz® Home tracks developmental milestones, helping you understand your child’s progress and what they are ready to learn next.
This measurable approach gives parents peace of mind and can help identify early signs where additional support may be beneficial.
Over nearly 20 years, AmazingBrainz® Home has supported meaningful cognitive development in thousands of children.
In 2025 alone, our programmes reached 21,428 children. Today, AmazingBrainz® Home programmes are used in more than 300 schools across South Africa with digital milestone tracking in place.
Our programmes are fully aligned to South Africa’s NELDS (National Early Learning Development Standards) and ELDAs (Early Learning Development Areas) within the National Curriculum Framework.
We also go significantly beyond these standards by intentionally incorporating 619 milestones across 14 developmental age groups.
The programme is designed to fit naturally into your daily routine.
Most activities take no longer than ten minutes and are simple, intentional, and easy to implement with minimal preparation.
As children grow older, activities may take a little longer depending on their level of interest and engagement.
No. We recommend doing at least one activity five days a week.
The activities do not need to be completed in order, so you can choose what works best for your schedule, available toys and the weather.
Additional activities can always be enjoyed over weekends when you have more time together.
Repetition plays an important role in early childhood learning.
Firstly, repeated activities ensure children have multiple opportunities to practise important skills. Secondly, repetition strengthens neural pathways and builds confidence and mastery over time.
Young children often enjoy familiar songs, games, and routines because predictability helps them feel secure and ready to learn.
Before each week begins, take a few minutes to read through the activities ahead of time. If you need items like coloured ice cubes or playdough, you can plan and prepare in advance.
There is no pressure to complete every activity on a specific day. During busy weeks, simply choose shorter activities or those that require little preparation.
Reading through activities ahead of time also helps you notice everyday learning opportunities. For example, if the weekly theme is “Transport”, you can point out different vehicles while waiting at the traffic lights. Or if an outdoor activity fits a beautiful day better, you can easily swap activities around.
No prior training is needed.
The programme is designed for parents, grandparents, nannies and au pairs. Instructional videos provide practical guidance and support throughout the journey.
AmazingBrainz® Home programmes are available for purchase online.
AmazingBrainz® Home is the product suite of a registered for-profit company, with AmazingBrainz® NPC as the major shareholder.
Profits generated through AmazingBrainz® Home support the NPC’s non-profit work in under-resourced communities across South Africa.
When you invest in AmazingBrainz® Home, you are also helping support children in vulnerable communities.
Access to each AmazingBrainz® Home programme is linked to the developmental stage it supports.
For example, when purchasing the 3–6 Month Programme, you will receive access for the full three-month period covered by that programme. We understand that family life can be busy, so we also include an additional seven days of access to give you extra flexibility and peace of mind.
This approach allows you to work through the activities at a pace that suits both you and your child.
We partner with trusted courier services to ensure your learning materials and educational toys arrive safely and promptly.
Most deliveries arrive within 2–3 working days, depending on your location. As soon as your order has been dispatched, you will receive a tracking number so that you can monitor the progress of your delivery every step of the way.
Yes, you are welcome to enrol for multiple programmes at the same time.
Your AmazingBrainz® Home account will automatically organise your programmes in the correct sequence and guide you on when to begin the next developmental stage. This makes it easy to plan ahead and ensure you always have the right resources available as your child grows and develops.
Absolutely.
AmazingBrainz® Home allows you to add multiple children to a single account, making it easy to manage each child’s developmental journey from one central location.
Whether you are a parent, grandparent, nanny, au pair, or caregiver supporting more than one child, you’ll enjoy convenient access to each child’s programme, progress, and resources whenever you need them.
AmazingBrainz® Home programmes are designed around important developmental milestones and provide everything you need for the entire stage of your child’s journey.
Rather than limiting access through monthly subscriptions, we provide access to the complete programme from the start. This allows you to follow your child’s unique pace of development, revisit activities whenever needed, and enjoy the flexibility to focus on the areas that matter most at any given time.
Many families appreciate having the freedom to adapt the programme to their child’s individual needs rather than following a fixed monthly schedule.
Choosing the right developmental programme for your child is an important decision.
That’s why we offer a free sample programme that provides an introduction to the look, feel, and structure of AmazingBrainz® Home. Exploring the sample allows you to experience our approach firsthand and discover how our play-based activities support learning, development, and meaningful interactions with your child.
Protecting your family’s privacy is extremely important to us.
AmazingBrainz® Home complies with all applicable POPIA requirements and only collects information that is necessary to provide your programme, manage your account, and fulfil any product deliveries.
We are committed to handling your information responsibly, securely, and transparently. For additional information, you are welcome to review our Privacy Policy, which explains how your information is collected, stored, and protected.
Every child develops in their own unique way and at their own pace.
The AmazingBrainz® Home programme is designed to provide engaging, play-based activities that support development and help you observe your child’s progress over time. Some children may master certain skills quickly, while others may benefit from additional practice and repetition.
The most important thing is to focus on steady progress rather than comparing your child to others. If you have concerns about your child’s development, we encourage you to speak with your paediatrician, GP, or healthcare professional, who can provide guidance specific to your child’s individual needs.
We’re always happy to help.
f you have any questions about the AmazingBrainz® Home programme, please contact us at info@amazingbrainz.com. One of our friendly team members will respond to your enquiry during business hours and assist you in any way they can.
We are committed to supporting you throughout your AmazingBrainz® Home journey and helping you make the most of your child’s learning experience.
